NBC Universal to Start Selling Addressable Ads in Video on Demand
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NBC Universal and parent company Comcast have formed an effort to allow marketers to better target campaigns across NBC Universal’s portfolio and expand video on demand addressability.
“NBCU+ Powered by Comcast” is designed to increase the effectiveness of media buys through consumer segmentation, advanced analytics and targeting, said Linda Yaccarino, president-advertising sales, NBC Universal.
The product will allow marketers to target ads by household in video on demand for NBC Universal national broadcast and cable inventory. Previously, the only addressable-enabled inventory available on Comcast VOD was the Comcast-controlled time on cable networks. And NBC Universal’s formidable sales team will now begin selling the addressable ads, something it hasn’t done before.
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