May
13
NBC Universal Gives Media Buyers an ‘Experience’
Posted in: Uncategorized
NEW YORK (AdAge.com) — NBC doesn't have as many ratings points to sell advertisers, so yesterday it dished out plenty of glitz and flash, with the hope of enticing marketers to ponder the larger ad possibilities of its parent company, NBC Universal. In an odd walk-through experience that extended through the the Manhattan-based NBC Store into a tent surrounding the ice-skating rink at Rockefeller Plaza, NBC Universal led media buyers, reporters and advertisers on an eye-popping journey — well, a short trip — across its entertainment holdings.
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