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This counts as good news in pay-TV: Comcast Corp., the largest U.S. cable-TV provider, said Wednesday that fewer video subscribers than expected had canceled their service.

The company lost 4,000 cable-TV customers in the quarter, compared with a drop of 69,000 a year earlier. Three analysts surveyed by Bloomberg had projected a loss of 42,000 in a seasonally weak period when college students disconnect their cable service for summer vacation.

Comcast cable’s ad revenue, from the small slice of time it gets to sell on the channels it carries, increased 3.5% over the period a year prior because of growth in political ad revenue, the company said.

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