NBC to Super Bowl Advertisers: Use Kids or Puppies, But Not Both
Posted in: Uncategorized
If you want your Super Bowl ad to be a success, less is sometimes more. Don’t, for example, include both a puppy and a cute kid. For automakers, featuring children works best, while animals perform especially well for food and beverage brands.
NBC is taking these finding outs to potential Super Bowl LII advertisers starting this week as it looks for ways to alleviate some of the increased pressure marketers have felt when it comes to Super Bowl creative.
“Creative anxiety is the single biggest factor in keeping people from advertising in the Super Bowl,” says Dan Lovinger, exec VP of advertising sales, NBC Sports Group. For marketers who don’t make USA Today’s Ad Meter, which has long been seen as the ultimate barometer for success, there can be a feeling of failure, he says.
Post a Comment