NBC Taps Leading Women to Offer Advice to Marketers


NEW YORK (AdAge.com) — The principals of the latest marketing agency: Maria Bartiromo, Meredith Vieira, Tori Spelling and Susan Lyne. They, along with 22 other estimable names, including Ogilvy & Mather Chairman-CEO Shelly Lazarus, aren't forming an agency in the traditional sense, but will be part of a "panel" offering marketing and general business advice to NBC Universal and its clients on how to reach women.

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