Oct
30
NBC Predicts Double-Digit Rise in Winter Olympics Ad Sales
Posted in: Uncategorized
NBC expects ad revenue in its upcoming coverage of the 2018 Winter Olympics to surpass the 2014 Winter Olympics in Sochi by a low double-digit percentage, and says commercial time in the Super Bowl is “extraordinarily well sold.”
“Our marketplace is healthy and sales for both Super Bowl and Winter Olympics games is brisk,” Dan Lovinger, executive VP of advertising sales at NBC Universal Sports Group, said during a press call on Monday.
It’s unusual for one network to have both the Olympics and the Super Bowl to sell in the same year. Nor are the events usually so close together. The Winter Olympics in Pyeongchang, South Korea, open just five days after Super Bowl LII.
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