May
07
NBC Pays $7.65 Billion to Extend Olympics Rights to 2032
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NBC will be home to the Olympics through 2032, paying $7.65 billion to extend its U.S. broadcasting rights to the games for 12 more years.
The agreement with the International Olympic Committee covers broadcast, pay-TV, mobile and web viewing, the organizer of the games said today in a statement. An added $100 million signing bonus paid by NBC, a unit of Comcast Corp., will promote the Olympics movement.
NBC is extending its current deal, which ends in 2020, after turning a profit on the Sochi games in February — no easy feat since the rights are so expensive. The broadcaster, which has aired all Olympics coverage in the U.S. since 2000, broke even on the 2012 games in London.
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