NBC Olympics Weekend Ratings Declined From 2014

Saturday and Sunday were the two lowest-rated days for NBC’s Pyeongchang Olympics coverage to date. Sunday’s prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2 million total viewers, per Nielsen live-plus-same-day data and digital data from Adobe Analytics. That’s down 15 percent compared to the NBC Olympics’ total prime time…

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