May
04
NBC: Jay Leno Is Advertiser-Friendly, Willing to Do Live Commercials
Posted in: Uncategorized
NEW YORK (AdAge.com) — NBC placed a new emphasis on scripted entertainment Monday as the General Electric broadcast network offered marketers and media buyers a peek at its lineup for the coming season, the first volley in what is likely to be an extended "upfront" sales season during a severe recession.
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