NBC Holds Network Promos in Super Bowl Thankfully Steady Despite Slow Sales
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While it took some late-game heroics for NBC to sell off the last of its in-game Super Bowl spots, the top-rated TV network didn’t exactly leave a lot of money on the table.
Despite securing its final advertiser commitment mere days before Super Bowl XLIX kicked off in Glendale, Ariz., NBC’s in-house promotional blitz was no more pronounced than in years past. All told, the Peacock aired seven minutes and 10 seconds of teasers for its own programs and a handful of shows on its sibling cable channels, according to Kantar Media, up slightly from the six minutes and 25 seconds Fox devoted to promos during last year’s game.
The differential is even less significant when one takes into account Fox’s relatively tight prime time schedule. Fox programs 15 hours of original content per week to NBC’s 22; as such, the network simply does not have nearly as much home-grown content to promote over the course of a four-hour football game.
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