Jun
05
NBC Expects to Wrap Upfront Sales at $1.9 Billion
Posted in: UncategorizedNEW YORK (AdAge.com) — NBC has largely completed its upfront sales and has secured $1.9 billion in commitments, according to an executive familiar with the situation. Separately, the network has sold two spots in the Super Bowl for $3 million each, with ad time in the big game about 30% sold, this executive said.
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