NBC And Snap Partner on New Digital Studio
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NBC Universal and Snap partnered for a new digital content studio that is focused on made-for-mobile video.
The content created in the studio will primarily premiere on Snapchat and the initial focus will be to develop and produce Snapchat Shows. This includes scripted content, which thus far has been sparse on the platform in favor of reality and unscripted fare.
NBC Universal was Snapchat’s first partner for Shows in August 2016 and since then has produced content around “The Voice” and “Saturday Night Live,” among other programs, and created completely new concepts with the daily news show “Stay Tuned” and E!’s “The Rundown,” which are made-for-Snapchat. It also made a $500 million strategic investment in Snap as part of its initial public offering.
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