Mar
19
NBA’s Silver: Ads on Player Jerseys Are ‘Inevitable’
Posted in: Uncategorized
DANA POINT, Calif.– New NBA Commissioner Adam Silver said placing corporate logos on player jerseys is “inevitable” — and will probably happen within the next five years.
“I think it’s inevitable,” said Mr. Silver at the 2014 IMG World Congress of Sports presented by SportsBusiness Daily/Journal.
Corporate logos on players jerseys are commonplace in the British Premier League and throughout international soccer, noted Mr. Silver. With U.S. TV coverage of these leagues already bringing the sight of these jerseys into American living rooms, ads on players jerseys are an idea whose time has come, he said.
Post a Comment