NBA Will Create Two Original Shows for Twitter to Live-Stream
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Twitter is getting an assist from the NBA to add two original programs to its live-stream offerings, but unlike its deal with the NFL, the social media platform won’t be broadcasting actual games.
“We’re excited about bringing live content to Twitter, which has proven to be an ideal destination for real-time sports conversations,” NBA Commissioner Adam Silver said in a statement released by the companies. “We’ve seen technology bring fans closer to our game, teams and players in ways we could have only imagined a decade ago. This expanded partnership will help feed our fans’ growing demand for the NBA by more deeply integrating the league across Twitter’s many platforms.”
As part of the deal, the number of NBA game highlights on Twitter will double from previous years, with ads to be sold against the clips. Highlights will also be showcased on Twitter’s Vine video-sharing platform.
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