NBA Teams to Sell New Ad Space on Courts and Backboards
Posted in: UncategorizedThe NBA will test a new advertising program next season that will enable its 30 teams to sell ads in two new spots inside their arenas: on the floor courtside and atop backboards.
Teams in the 2013-2014 regular season will be able to sell ads to appear on the courtside apron in front of player benches, although not on the in-bounds area of the court itself, and on top of backboards, said Chris Granger, exec VP-team marketing & business operations at the NBA, confirming a report in Sports Business Journal.
The new ad spaces, especially the apron in front of player benches, will be highly visible to local TV audiences. Currently, those spaces are limited to team branding messages such as the addresses of team web sites or team Twitter handles.
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