Dec
09
NBA Taps Translation After Review
Posted in: Uncategorized
The National Basketball Association has tapped Translation to handle creative after a review.
A spokeswoman for the league confirmed the win, calling the shop the “primary agency” for creative. The scope of the work, however, is yet to be determined, the spokeswoman said.
The account had been at Omnicom’s Goodby Silverstein & Partners, the NBA’s agency of record since 2007, though the shop has worked with the association for more than 20 years. The review process was overseen by Hasan & Co.
Post a Comment