Mar
17
NBA Jersey Rights Look Like a Jump Ball With Nike, Under Armour
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The battle between Nike and Under Armour could soon be hitting the hardwood in a major way. The two marketers are expected to vie for the rights to become the NBA’s official jersey supplier, replacing Adidas, which said Monday that it won’t renew its pact after it ends in 2017.
ESPN and The Wall Street Journal reported the word from Adidas on Monday.
The sponsorship seems like a natural fit for Under Armour, which has made recent moves to bolster its basketball presence. But Nike is unlikely to stand by and cede ground to its smaller, but fast-growing, competitor. Last fall, Under Armour seemed poised to bring Kevin Durant into its stable of endorsers, only to see him stick with Nike at the last second.
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