NBA Finals Reap $224 Million In Ad Sales For ABC


One of the most thrilling NBA Finals in history paid off big dividends for ABC and its advertisers, as the Cavs-Warriors showdown delivered the highest pro hoops ratings since the network secured the rights to the championship back in 2002.

According to Nielsen data, the six-game showdown between LeBron James’ Cavs and Steph Curry’s Warriors averaged just under 20 million total viewers and an 11.6 household rating, edging the previous record (11.5) held by the 2004 Pistons-Lakers series.

For the sake of comparison, the seven-game 2014 MLB World Series averaged 13.9 million viewers and a 8.3 household rating, while the recently-concluded Stanley Cup Final drew 5.5 million viewers and a 3.2 household rating.

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