May
11
NBA 2010 – Unity – (2010)
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“Unity” from the NBA Playoffs Campaign, completed by Brickyard VFX via Goodby Silverstein & Partners. It’s one of seven spots airing throughout the playoffs.
This is Brickyard’s fourth straight year working with the NBA on their playoffs campaign. “Unity” juxtaposes footage of rivals Magic Johnson and Larry Bird, and uses interview clips with each player to emphasize the importance of team unity in achieving victory. Ultimately the seven spots are tied together through different spins on the NBA Playoffs’ “where amazing happens” tagline. DJ Steve Porter set the footage to various beats, mixing and looping dialogue to create the innovative rap-like flow of the spots.
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