Naturex Svetol: Against Body retouching
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Direct Marketing, Online
Naturex
The video shows a well-endowed woman desperately trying to remove her unsightly bumps with the famous retouching tools. From the eraser to the brush, to the resizer, the woman uses all the tools unsuccessfully. Concluded by « Keep it real! This year, pull yourself together. », the video invites to good resolutions and sends a clear message: body retouching is an illusion, losing weight becomes a natural reality with Svetol®
Advertising Agency:Dagobert, France
Executive Creative Director:Christophe Martin
Creative Director:Aurélien Guilloteau
Copywriter:Mehdi Boussouis
Social Media Strategist:Floriane Pelletier
Strategic Planning Director:Christelle Didelot
Account Directors:Geoffrey Boulakia, Clémence Roger-Vasselin
Production Manager:Camille Arrou-Vignod
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