Apr
09
Native Ads for FX's 'Louie' Take Over New York Mag's Vulture.com
Posted in: Uncategorized
Louie C.K. is getting the native-ad treatment from New York magazine.
To promote the season five premiere of “Louie,” the half-hour FX sitcom featuring the comedian, the cable network paid New York to create a Vulture.com homepage populated with six pieces of branded content, including articles, graphics and videos about the show.
Vulture is New York magazine’s entertainment and pop culture website. Its audience has grown sharply in the last year, up 87% in February to 6.8 million unique visitors across desktop and mobile devices, according to ComScore.
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