Nationwide's Shock Value Overshadows Other Brands' Real-Time Super Bowl Bids


One brand dominated the Super Bowl this year — but probably not the way it imagined.

In the second quarter, Nationwide ran a commercial advertising its “Make Safe Happen” campaign, promoting childhood safety with a depiction of a young boy who dies.

Preventable accidents are the #1 cause of death among our children. #MakeSafeHappen http://t.co/nqWGjfL1g8 https://t.co/mBQBnZG82p

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