Hasta La Creative!

Nationwide CMO Matt Jauchius, who oversaw the insurer’s “dead boy” ad, has left the company. He has been replaced by company veteran Terrance Williams.

Mr. Jauchius’ departure comes months after Nationwide faced backlash for airing the so-called “dead boy” ad, in which a kid is killed, during the Super Bowl earlier this year. Mr. Jauchius defended the controversial spot, designed to raise awareness of preventable childhood deaths, after it aired. “We weren’t trying to sell insurance with this spot, we were trying to save children’s lives,” he told Ad Age in February.

Mr. Jauchius left the company to pursue other opportunities last week, said Joe Case, a Nationwide spokesman. “[He] accomplished a great deal during his time at Nationwide, and we wish him the very best in his future endeavors,” he said.

Continue reading at AdAge.com