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Media
National Neurological Institute

Early warning sign of Alzheimer’s is that people remember things from the past, but can’t remember things happening in the present. We talked to Alzheimer’s patients and asked them what are the latest news/events they can remember. Using their memories we created: THE NEWS FROM THE PAST. Where each article was based on a memory of an actual Alzheimer’s patient. In cooperation with the leading newspapers and TV stations, on World’s Alzheimer’s day newspapers were published with front pages featuring news from the past. Also, the news on the TV stations were substituted with news from the past. The main message was: “These are the latest news for the people with Alzheimer’s” and people could find more information about the disease on www.alz.mk.

Advertising Agency:Publicis, Skopje, Macedonia
Creative Director:Vasilije Corluka
Copywriter:Dejan Spirkoski
Art Director:Miki Stefanoski, Milan Stojanov
Designer:Aleksandar Jakovlev, Gjorgji Janevski
Photographer:Aleksandar Pulios
Media Director:Igor Celebic
Strategic Planner:Bojana Trpcevska
Pr Director:Saso Duljanov