Nascar Shifts TV Rights to NBC Starting In 2015
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A big shift is taking place on the racing front as sports-rights costs kick into higher gear: NBC Sports Group has cut a deal with Nascar starting with the 2015 season, leaving ESPN and Turner Sports in the dust.
NBC’s 10-year deal covers rights to the final 20 of Nascar’s yearly Sprint Cup Series races; the final 19 Nascar Nationwide Series events; and other content starting the year after next, said Nascar Chairman-CEO Brian France. Under the terms of the pact, the Peacock Network will also be home to the Chase for the Sprint Cup title. The move enables NBC to effectively take over the second half of Nascar’s TV schedule currently televised by ESPN. (Nascar stages 36 Sprint Cup races a year.)
NBC Sports Group said it will show seven of the Sprint Cup races on its broadcast network and 13 across its new sports cable channel, NBC Sports Network. Among 19 Nationwide races, four will be shown on broadcast and 15 on the NBC Sports Network.”It’s the All-Star game every weekend,” said NBC Sports Group Chairman Mark Lazarus.
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