Jun
12
Nascar Marketing Lead Kim Brink Joins WPP's Team Detroit
Posted in: Uncategorized
Nascar Senior VP of Marketing, Kim Brink, has joined WPP’s dedicated Ford agency, Team Detroit, as chief operating officer, the company said.
Team Detroit’s CEO, Satish Korde, had stepped in to manage the team during the search to fill the position after COO Mark LaNeve took a position with Ford in January as VP of U.S. marketing sales and service.
Ms. Brink has led all marketing initiatives at Nascar since 2011, spearheading the launch of Nascar’s current Hispanic outreach efforts, as well as the development of its youth marketing platform, Acceleration Nation. She also led a review that resulted in the selection of WPP’s Ogilvy & Mather as agency of record .
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