Naja and #WomenNotObjects Founder Launch Diverse Nude Lingerie Line
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Naja.co, which launched in 2014 as an alternative to Victoria’s Secret, has teamed up with Badger & Winters, the agency behind the #WomenNotObjects initiative, to introduce an inclusive line of nude lingerie for women of all races and ethnicities.
The Nude For All collection by Naja includes seven shades of nude and the ads feature real women rather than models, many whom are leaders of women’s initiatives within entrepreneur-focused organization Summit Series.
Catalina Girald, CEO and founder of Naja, said she reached out to Badger & Winters because she read about the #WomenNotObjects effort and “had been looking for a firm who shares the same values as we do.” Ms. Girald said she created Naja because she wanted to “change the way lingerie was marketed to women” by emphasizing that the products are meant to make women feel good, not men. Naja even includes little inspirational quotes on the inside of the underwear to make women laugh or smile, she added.
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