MysteryVibe: Self-Love

MysteryVibe Outdoor Ad - Self-Love

‘Self-Love’ exemplifies the fact that only 38% of women regularly masturbate, while male masturbation is reported at around 96%.[6] MysteryVibe’s own UK study in 2017 found that men masturbate twice as much on average than women.[7] Since self-pleasure is a leading driver of sexual knowledge for women, that gap in experience and confidence also drives the orgasm gap. With the campaign, MysteryVibe hopes to get people to talk more openly about female masturbation, so that it becomes as socially acceptable as it is with men.

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