Hasta La Creative!

In this spot we hear a woman describing what a tea kettle means to her. Because this kettle means something else. You see, she’s been a victim of domestic abuse. Has spent years worrying if a kettle might be turned into a weapon until she finally had the courage to flee. Now, away from that situation, she has a new tea kettle. One donated by a stranger as part of Myer’s Give Registry, in partnership with The Salvation Army. Now the woman can have tea without fear of repercussions form a violent abuser. She can relax, knowing nothing bad will happen. Hell, as she says in the voice over, she can make a cup of tea at three in the morning if she wants. This is a powerful campaign and a powerful initiative from Myer. Give Registry is just an overall fantastic idea, and I love the way these were shot. By focusing on the item that’s been given, we see it in a whole new light. But we also treat the victims with sensitivity they deserve.