Music to your taste buds
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Charles Alexander frequently dines at Etch restaurant in Nashville. And while he’s in the music industry, that’s not why he wore headphones there for dinner one night. Alexander was one of dozens of people who attended a “Sounds Delicious” dinner, where each course was paired with specific music.
“Even I was surprised at how much of an impact it had on improving taste,” says Alexander, a bioinformaticist by training, who now runs a music label services company in Nashville called Systemic. “Most of the food was very flavorful. And whether that was objectively true or because of the music we heard, I’m not 100 percent sure. It enhanced my dining experience, for sure.”
Each patron got a “sonic” doggie bag to take home: a URL to download a four-song album created by a “sonic chef” while they were having dinner.
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