Muquifu (Museum of Urban Escaped-slave Communities and Slums): History, Culture, Museum

“You are history, you are culture, you are museum.”

Campaign for Muquifu – Portuguese acronym for Museum of Urban Escaped-slave Communities and Slums. It is a space that promotes cultural preservation and appreciation of a slum complex in Belo Horizonte, Brazil. The pictures portray actual slum residents, photographed at their own homes.

Advertising Agency: Perfil252, Belo Horizonte, Brazil
Creative Directors: Márcia Lima, Marcos Pina
Art Director: Rafael Teixeira
Copywriter: Mateus Coelho
Photographer: Marco Mendes, Lumini Fotografia
Digital Artist: Sérgio Paulo
Account Manager: Breno Saturnino
Producer: Marcelo Pereira

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