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Municipality of Vicente López

The Municipality of Vicente López in Argentina, has a large coast area over the River Plate. Unfortunately, the river suffers from pollution everyday, due to the great amount of littering that their inhabitants throw in its waters.To face this problem we created a campaign focused on creating awareness among the population. Showing how even the smallest pieces of litter that are thrown in the river, cause a great damage underwater.

Advertising Agency:Don, Buenos Aires, Argentina
Creative Director:Gabriel Huici
Art Director:Daniel Zuleta, Mariano Sigal, Roco Corbould
Copywriter:Humberto Zamorano
General Manager:Santiago Sarni
Graphic Producer:Hernán Mouriño
Graphic Production Assistant:Florencia Hernández
General Coordinator:Mariano Ricciarelli
Graphic Designer:Martín Bernasconi
Account Director:Sofía Costoya
Producer:Loly Carnero, Irina Ivnisky
Account Executive:Agostina García
Retoucher:Cristo Oviedo