MTV Names A$AP Rocky as CD; Hearts & Science Opens in U.K.
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MTV and Viacom Velocity have named A$AP Rocky as creative director for MTV Labs, the creative incubator developed in partnership with the Harlem-born rapper. In this role, Rocky and his creative team, known as AWGE, will have access to the company’s cross-platform production capabilities to create original content; experiment with new formats and existing MTV IP; and develop branded content for advertisers in partnership with Viacom Velocity.
Hearts & Science, the fast-growing data-driven marketing agency started by Omnicom Media Group in the U.S. in April, hired Frances Ralston-Good to open Hearts & Science in the U.K. — the agency’s first office outside North America.
Ralston-Good was chief strategy and innovation officer for Omnicom Media Group U.K. for the last year; before that she held the same title at Omnicom media agency PHD U.K. She started at PHD in 1997, left for a couple years to be managing director at Naked Communications in London, and rejoined PHD UK in 2011 as managing director.
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