Hasta La Creative!

Grey London has created a new film to celebrate the lengths Marks & Spencer goes to trace the provenance of its beef products. The ad is part of campaign highlighting that all M&S beef is British, whether it’s a tender sirloin steak, a mouth-watering beef burger, the beef in tasty M&S sandwiches or a delicious prepared meal.

The new campaign also informs viewers that M&S is able to trace all its beef products all the way back to every farm and animal using cutting edge DNA technology.

The film follows the strong heritage of M&S Food campaigns, and builds on close-up images of mouth-watering dishes by placing them in a larger setting. In the film the camera pans across a huge banquet-style table filled with beef products – all bathed in glorious, early evening sunshine.