MRM/McCann Is Ad Age's 2018 B-to-B Agency of the Year
Posted in: Uncategorized
When the United States Postal Service tasked MRM/McCann with getting political campaigns to spend more on postage, the agency set to work making direct mail great again.
The USPS earned a significant chunk of political spending in 2012, but it saw that political spend was set to increase significantlyand it wanted to keep up.
To lure more dollars to mail, MRM launched “Direct Mail Is the Perfect Platform for Your Platform” for the 2016 elections, 2018 midterms and races in between. The agency gave campaign managers “real-time” insights with a Marketing Impact Calculator application that helped them adjust their current spending and media mix, see shifts in message lift and determine which pieces were getting the best returns. MRM also gave mail a little glamour with augmented reality and sound chips that made it shareable.
Post a Comment