Mr. Rogers Doesn't Live Here: Trulia Portrays Neighborhood With No Beautiful Days
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Interest rates are rising and properties are in short supply. It may not be the best time to buy a home, but for Trulia, it’s an optimal time to run a new ad campaign. The San Francisco-based real estate company will debut its first national TV campaign since its acquisition by Zillow two years ago.
Called “The House Is Only Half of It,” the new work aims to position Trulia as a source for neighborhood information for buyers searching for a home, as well as differentiate it from the larger Zillow brand. Trulia uses map overlays with data points cataloging schools, kid parks, dog parks, criminals and more.
“Trulia’s sweet spot is not just about the house and its four walls, but it’s also about the neighborhood of blocks and the community of people,” said Alissa Reiter, VP-marketing, who joined 12-year-old Trulia last year. “Trulia was founded on this mashup idea of real estate and maps and we found that what people love best about it is the way we help you not just understand the house but the area around it.”
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