'Mr. Robot' Can't Hack Its Way to Higher Ratings
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USA Network’s critically acclaimed hacker drama “Mr. Robot” put up unspectacular ratings in its season two opener, averaging just 1.04 million viewers over the course of its 90-minute Wednesday night run, down 41% from the 1.75 million who tuned in for the year-ago series premiere.
While the overall audience took a big hit, the all-important demo results were much more stable. According to Nielsen live-plus-same-day data, the two-part “Mr. Robot” premiere delivered a 0.43 rating in USA’s target demo, which works out to about 545,283 adults ages 18 to 49. That marks a 7% decline from the 583,326 demographically relevant viewers who tuned in for the June 2015 series opener.
Given the outsized presence “Mr. Robot” enjoys on social media and all the critical accolades it has garnered over its lifespan — the show was nominated Thursday for six Emmy Awards, including nods for outstanding drama series and outstanding lead actor in a Drama Series — the premiere deliveries were somewhat disappointing. That said, “Mr. Robot” should win back a good deal of commercial impressions in playback; in its first season, it established itself as USA’s top-rated show by averaging a 0.7 rating in the C3 currency spanning a three-day period, up from a 0.5 in live-same-day.
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