Hasta La Creative!

Mr. Mucus has survived a change of agencies. But in the first work by McCann since the agency won the Mucinex account, he’s “evolved” into a “snotty little anti-hero” moving from a 2-D world to a somewhat lesser role in a 3-D existence.

An in-house team at Adams Respiratory Therapeutics created the green spokeslime in 2004 and he survived the transition when RB (formerly Reckitt Benckiser) bought the brand in 2007. He carried years of sales and share gains on his viscous green shoulders. But he — and his extended family — seemed like an endangered species when the company moved the account, along with sibling cough-syrup brand Delsym, to McCann in May following a sales slowdown last cold and flu season.

But Mr. Mucus lives on in the new “Let’s End This” integrated marketing campaign, which succeeds the 10-year-old “Mucinex In. Mucus Out” campaign and tagline.

Continue reading at AdAge.com