Hasta La Creative!

Mozilla has a message for the advertising industry: Start respecting the user or face a backlash.

The technology company best known for its Firefox web browser is starting to sell ads of its own, and it doesn’t like what it’s seeing.

“You see all these things about optimization and data and about real time and all the chatter about brands wanting to own their users and the technology that has helped the process — but nowhere in these halls, or very little, have we heard anything about putting the user first.” said Darren Herman, Mozilla VP content services, in a conversation which began at DMexco and carried through Advertising Week earlier this month.

Continue reading at AdAge.com