Move over B2B and B2C, Adobe says 'business to everyone' is the future
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Steve Lucas, senior VP of digital experience at Adobe, is uncharacteristically candid, on topics ranging from the future of cloud marketing to his former employer and now rival, Salesforce (which he says “Doesn’t have creative at its core. Sure, they have a cute bear mascot and that ewok, or whatever it is”).
Last September, Lucas sold his company Marketo to Adobe for nearly $4.8 billion. And on Tuesday, all eyes were on him during Adobe Summit in Las Vegas, the company’s annual conference that attracts some 16,000 people.
To hear him tell it, the notion of separating business-to-business and business-to-consumer tools is archaic. The future, he says, is to merge the two together and create what he calls “B2E,” or, “the business to everyone revolution.”
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