Jan
28
Mountain Dew Makes MMO More Than Just a Game
Posted in: Uncategorized
NEW YORK (AdAge.com) — Pepsi-Cola's rich, massively multiplayer online game "Dewmocracy" supports an ever-expanding plan to let consumers choose the next flavor of Mountain Dew. It's no low-involvement proposition for consumers, which is why the marketer is cheered by early returns.
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