May
07
Motorola: Shattered Stories
Posted in: Uncategorized
To introduce the DROID Turbo 2 with the world’s first shatterproof screen, we brought the emojis inside people’s phones to life with 3-D animations puppeteered in real-time and let the emojis speak for themselves about the catastrophic situation, asking the phone owners to make the switch to shatterproof. By using the emojis inside people’s phones, we connected the characters people use to Tweet their stories about the shattered screens with our personalized responses. For the first time, the emojis expressed feelings of their own.
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