Feb 10

Mother’s NHRA Campaign Meets ‘Days of Thunder.’ Except Not

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nhra_bw_full_throttle.jpg

To kick off its first season as the NHRA’s series title sponsor, Coca-Cola’s Full Throttle, with help from Mother New York, has launched a six-spot TV campaign that looks at the sport’s history, heroes and that thing that has become known as drag racing.

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