More TV Doctors On Call For Cigna
Posted in: Uncategorized
Last year, Dr. Derek Shepherd (a.k.a. McDreamy on “Grey’s Anatomy”), along with several other TV doctors, teamed up with Cigna to encourage people to go for their annual check-ups. Now, after seeing momentum in the last 12 months, Cigna is calling on more TV doctors to continue the campaign.
Cigna VP-Global Branding Stephen Cassell says the company saw hundreds of thousands of people across the country getting preventative care following the campaign launch last year, but more to the point for Cigna, it achieved a double-digit boost in its own customer base getting checkups in markets where ads ran. The company says its positive brand sentiment increased 250 percent in the first month of the campaign.
“When trying to change behavior, seeing in the numbers that people took action is an incredible thing to accomplish,” says Cassell.
Post a Comment