Aug
16
More, More, More: Winning the Race to Make Enough Content
Posted in: Uncategorized
Credit: Illustration by Mary Ellen Forte/Ad Age
Twenty years ago, “content” was something we paid for, and so we savored it. We’d take time to flip through the magazine for which we had just paid $4.00.
Today, content is increasingly free, thanks to cheap content-creation tools, like Android and iPhone, and free publishing tools, like Instagram and Facebook. As a result, I’d say there likely is ~10,000X as much content available as there used to be.
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