More Changes Coming to Fox Networks Ad Sales
Posted in: UncategorizedFox Networks Group is continuing its revamp of its ad sales division, promoting Bruce Lefkowitz to exec VP-advertising sales, and creating new agency leads who will be responsible for working with specific ad agency groups.
Mr. Lefkowitz, who had been exec VP-ad sales for Fox Cable Entertainment, will now be No. 2 to Toby Byrne, president-ad sales for Fox Networks Group, will be in charge of advertising revenue and sales strategy for all broadcast, cable, sports, Spanish-language media and non-linear platforms.
He will also supervise Fox’s newly created “agency leads,” who will be responsible for working with individual agencies and their clients. Under the new structure, WPP’s GroupM, Omnicom, Denstu Aegis, IPG and Publicis’s Starcom MediaVest and Zenith will each have their own sales team lead.
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