Jul
01
Monsters University: Sticker
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insight
One of the biggest childhood fears is dark because the dark is where monsters live. We will promote the film Monsters University and his beloved characters in a way that helps children lose the fear.
idea
We created a card that goes in front of headlights of cars that are parked in malls and colleges. Once the beacon is lit, the magic happens.
Advertising Agency: Mais Propaganda, Brazil
Executive account: Edjane Rodrigues
Creative Directors: Breno Ribeiro, Renata Rodrigues
Art Director: Breno Ribeiro
Published: June 2013
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