Hasta La Creative!

“If you were a brand, what brand would you be?”

That was a question Monica Lewinsky said she was asked a few years back during a job interview. “When you’re Monica Lewinsky, that’s a loaded fucking question,” she said during the opening lines of her talk at the Cannes International Festival of Creativity on Thursday, noting that she was a brand in major crisis back in the late ’90s — one from which she almost didn’t bounce back.

Ms. Lewinsky said that her affair in 1998 with then-president Bill Clinton sealed her fate as “patient zero,” the first person to be publicly shamed and ostracized online on a massive, global scale. This scandal, she said, was “brought to you by the digital revolution.”

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