Hasta La Creative!

Mondelez is launching Ritz Crisp & Thin snacks in the U.K., with a $15 million marketing campaign that aims to break the brand into a new category and win over a younger audience.

The “Putting on the Ritz” campaign centers on a colorful, joyful spot by Mother London, featuring a couple dancing their way along a subway car, up an elevator, around spacious gardens and through a pool hall, joined by an ever-increasing cast of fellow dancers.

Mother has created a lyric video to accompany the ad, which is set to a version of “Putting on the Ritz” by American jazz singer Gregory Porter. As a cartoon version of the couple makes its way through town, the words to the song appear on billboards, traffic signs, and store windows.

Continue reading at AdAge.com