Mondelez Moves Ritz Crackers Business Over to the Martin Agency
Posted in: UncategorizedThe Martin Agency will be producing creative work for Ritz Crackers as of 2015, a Mondelez spokeswoman has confirmed.
The incumbent, Havas Worldwide New York, had led creative for Ritz since 2007, when it won the brand along with Triscuit and Toasted Chips. A Havas spokeswoman confirmed the agency will not be holding on to any of the business.
In a statement, the agency spokeswoman said “Havas Worldwide New York and Mondelez International are parting ways after a seven and a half year partnership. We experienced great success together, most evident in the Ritz ‘Open for Fun’ campaign, which earned multiple awards including a Bronze Effie and two One Show Design Silver Pencils. The campaign also contributed to Ritz being named ‘America’s favorite snack’ brand two years in a row and helped grow the business upward of 35%. We wish them continued success.”
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